Overview

I was tasked to manage the Toast Box account on social media. This involves stakeholder management in proposing new uncanny ideas to introduce their line of new dishes and traditional coffee. To drive more budget behind paid social posts, I produced pitch decks featuring new content and fresh ideas for their anniversary and new store opening. This created a lot of buzz and the engagement on socials increased by 100% on FB/IG with our monthly reporting analysis.

Details

How to make a traditional Chinese coffee shop selling your regular coffee, pastries and warm comfort food trendy and hip again? The solution is to shift its branding to reflect newness and the brand’s coming-of-age in becoming relevant to the audience with engaging visuals featuring typical happenings and lifestyle-driven posts, with a blend of heritage.