hello there /

When I’m not illustrating or cracking my brains coming up with the -next big idea- or -one-hit headliners-, I’m planning my next spontaneous getaway to a world unlike any other. With a cup of tea to kickstart my mornings and a penchant for all things quirky, I believe there’s beauty waiting to be discovered in every living and breathing day. I’m what some might say, a keyboard warrior. Although, veritably, I’d like to think I’m just a hybrid creative conquering a brief at a time.

awards & features /

IRIS Worldwide Thought Leadership Article 2021

A study to show how the Big 5 tech companies/FAANG can lead with the purpose of connecting to Millenials and Gen-Z:
https://participationindex.iris-worldwide.com/2021/08/19/tech-companies-can-lead-with-purpose-to-connect-with-gen-m-or-z/

Singapore Media Awards NexGen 2019 - Participation

  • Brand: Spotify

  • The brief was to raise awareness on healthcare and how we can utilise the different tools on Spotify to increase movement & activity, encourage better mental health, and empower individuals through personal self-help. This can be translated through a range of podcasts and albums to help people make actionable efforts using data analytics to help improve the lives of others through this technological platform to connect to the youths of tomorrow.

Contributor to The Drum’s Social Purpose Awards 2018

  • Best Content Marketing Campaign - Amplifying Anfield

  • Innovation Of The Year - Amplifying Anfield

Pat Rodaway, a Liverpool FC fan who is visually impaired inspired us to create the 360° match day audio experience that transports you into the Kop no matter where you are in the world. To increase awareness and build support for Seeing is Believing, all fans around the world regardless of visual ability can now experience the passion of the Kop singing ‘You’ll Never Walk Alone’.

Watch Campaign Video Here: https://www.youtube.com/watch?v=Xmxn7HCqu-Q

work /

Feb 2022 - Jan 2024: Marketing Manager - 1Collectibles

Aug 2021 - Feb 2022: Copywriter - Google APAC via Maker Lab

Jan 2021 - Aug 2021: Community Manager - Iris Worldwide Singapore

2020-2021: Editorial Lead - My Fat Pocket

2019-2020: Community Manager - Reprise Digital Singapore

2017-2019: Copywriter (Freelance) at Tribal Worldwide Singapore, DDB Singapore, Young & Rubicam Singapore, Octagon Singapore

2015-2017: Social & Creative Intern at Grey Group Singapore, Wunderman Singapore