Standard Chartered x Liverpool FC .
Standard Chartered x Liverpool FC .
Agency
Octagon Singapore
Client
Standard Chartered x Liverpool FC
Year
2017
Role
Copywriter
Scope
The Power of Numbers Campaign
https://www.octagon.com/work/standard-chartered-bank-the-power-of-numbers/
Overview
I’ve had the privilege of working with an amazing bunch of people on The Power of Numbers campaign for Standard Chartered x Liverpool FC and I can’t be more thankful for working on this project. My job as a Copywriter was to distill the insights of men who enjoy watching football/ardent Liverpool FC club supporters as they are the audience we want to reach out to. Alas, piecing all these gems of insight and pockets of profound, timeless wisdom into an extraordinary campaign piece, touching the hearts of men.
King Kenny Story Book
How do we encapsulate the legacy of Kenny Dalglish and pass down the virtues of a man well deserving of our respect? Kenny’s wealth of expertise and his wide scope of influence have reached the hearts of many. One that’s undeniable - his family. There are some traditions you inherit, and others you start. With passion, it’s a mission a man chooses to embark on. And he has stepped up to this call, on pitch and off pitch - translated to his personal life. Hence, my idea was to exemplify all these timeless truths into a kids’ storybook featuring his daughter and granddaughter - “Legacies for the Little”.
After this campaign, I daresay 2017 didn’t feel quite far away as I visited Liverpool when I was travelling in the UK in Dec 2023 and was surprised to find a kids’ storybook featuring the well-loved Jurgen Klopp at their local bookstore, Waterstones. And that’s how I immediately knew it was one of my favourite pieces of work, ever.
Pad Rodaway 360 Binaural Experience
Pat Rodaway, a Liverpool FC fan who is visually impaired inspired us to create the 360° match day audio experience that transports you into the Kop no matter where you are in the world. To increase awareness and build support for Seeing is Believing, all fans around the world regardless of visual ability can now experience the passion of the Kop singing ‘You’ll Never Walk Alone’.
Jurgen Klopp Unbiased Advice Speech
Kenny Dalglish Storybook Writing Sample
Standard Chartered Bank Writing Sample