Overview

SilkAir was the key retainer account for Young & Rubicam. This meant that we needed to churn print advertisements featuring their destination flights. What entices the customers are always the destinations where their imagination takes flight, but how can we make the flight services stand out as well?

Details

The team and I came up with a solution, and it was to advertise the joy of Busan as “Beautiful Busan” with a designer’s touch on the geo-location pin. The design also had to include key flight services such as bag allowance, inflight meal, miles programme, flight assurance and WIFI. This helps further dynamically instill the airline’s promise, while enlivening a potential traveller’s getaway to a beautiful destination.