Overview

The main aim is to position Philips Avent + Philips Home & Living as the first top-of-mind lifestyle brand for home appliances and to assimilate new mummies/homeowners to the line of Philips products for everyday living during the pivot to WFH. I’ve led and oversaw social media strategy, always-on content, monthly reporting and competitor’s analysis for both brands alike.

Details

I created a series of informative content posts especially for both Philips Home & Living + Philips Avent to provide valuable information to new mummies and homeowners on how they can make their abode a comfortable place to live in. I have also developed a series of trendy contest and partnership posts to increase the reach through the boosting of social posts. I’ll usually boost these specific posts for engagement because it’s worth noting that engagement reaps higher rewards because the Facebook algorithm favours content creation. The goal is to always keep the cost per acquisition low through great, quality content.