Overview

Elevating the status of True Aussie Beef during the unprecedented, ambiguous COVID-19 season, in the era of limited outreach is the goal agreed on with the client. To achieve this, we incorporated a tongue-in-cheek series of content through various social posts to position this as the quality beef every household would like to have. We also held strategy sessions with the client to get their buy-in on the revised branding and tonality that will help them do well in their respective markets.

Details

My role in this is to facilitate the process of developing the social content calendar. This includes having weekly conversations with the client to ascertain what is required and the agreed budget parked behind each social post, briefing the designer for content creation, and having to present the performance of the content calendar to my client during month-end.