Land Rover .

Land Rover .

Agency
Young & Rubicam Singapore

Client
Land Rover, Wearnes Automotive Singapore

Year
2018

Role
Copywriter

Scope
Print Advertisement

Overview

This is a print advertisement designed for Land Rover that went live on the newspaper as a weekend placement. My role was to develop the copywriting for these Land Rover cars, specifically for the Range Rover Evoque and Discovery Sport. The call-to-action was to entice viewers to their official distributor, Wearnes Automotive to visit their showroom for a test drive.

Details

It’s an absolute honour and pleasure to be writing the copy for Land Rover and I had fun elevating the driving experience of these luxurious set of cars. Cross the Sahara desert during the day, and still be socially acceptable to show up on the same night for a formal event in the same vehicle. Just kidding, I needed to localise this to entice walk-ins to their showroom in for a test drive.

“Adventure awaits at every turn. Every swerve and every road embarked on tells a beautiful story. Whether it’s with our versatile 5+2 seater Discovery Sport, or with the sleek and iconic design of the Range Rover Evoque, go forth on an adventure unlike any other.”