Overview

My task was to localise Fitbit global assets across the following markets: Singapore, Indonesia, Malaysia, India and Thailand to each market’s key events and happenings in their respective calendars. I scheduled the posts via SocialBakers for content slated to run on FB/IG and performed monthly reports with key findings for my client.

Details

The fight for creative freedom is always a dilemma for the creative. In this case, not so much. Because the scope was already aligned with the client and the agency that we’ll be using and tweaking global assets in our duties to localise content. My role was to make sure things were in tip-top organisation, ideate with a designer and write social copy for posts that coincided with a key event, and to have metrics to show for during the monthly reviews with the client.