Overview

It was a team effort that won IPG Mediabrands the Estée Lauder & Origins social media account with my role as a Copywriter. The scope of this project also involves paid social which means there was an additional budget placed behind boosting and optimising the content for a wider reach.

Details

I steered the tone of voice to something more edgy as I wanted to reach out to millennials as our main target audience. Hence, the copywriting was written in a way that inspires passion and harnesses the power for self-care rituals and I’ve positioned the range of products as a beauty quick fix for busy millennials girl-bossing their way up the corporate ladder.